At CES 2016 in Las Vegas, USA, Intel Corporation showed the power of technology that presents a variety of new experiences for everyday life, ranging from digitization to the sport, the effort increasing health and fitness, unleash creativity through music, art, robotics and findings Other.
To change how people practice, look, and compete in sports, Intel CEO Brian Krzanich announced a series of exciting collaboration with the brand leading industry that will use the technology and data analysis to provide added value for society as a whole, is good for health, fitness and performance athletic,
Intel announced plans to work together with ESPN and Red Bull Media House to devise a solution with Intel that empower athletes, as well as collaboration with New Balance and Oakley to personalize and promote the equipment used by humans to become more active.
Krzanich also announced a long-term partnership with The Recording Academy as part of the "Next Generation of Grammy Moments" to bring technological innovation, so that people can see, engage and be amazed by the evolution of technology in the world of music.
The first artist to collaborate with Intel to create a unique musical experience is a music icon Lady Gaga, who has become the sixth time Grammy winner.
This collaboration confirms the three trends that Krzanich convey, namely shaping the future: smart and connected world, with technologies such as the human senses, and computing becomes very personal.
"There is a rapidly growing role in transformative technology, unprecedented and accessible," said Krzanich. "With people choosing a better experience than previous products, Intel technology is a catalyst to create an amazing new experience occurs, and ultimately improve the world in which we live."
Krzanich also emphasized that Intel remains focused on addressing the greatest social challenges facing the technology industry and envisage plans for a new anti-abuse efforts online with Vox Media, Re / code and Lady Gaga's Born This Way Foundation to promote diversity and openness.
He also confirmed that Intel is moving beyond just a microprocessor to achieve its goal of validating a broader product base as processors "conflict-free" by 2016.
